Optimum Nutrition Social
Slick and serious sports nutrition.
The brief
Optimum Nutrition are one of the leading sports nutrition brands in Europe.
Optimum Nutrition are one of the leading sports nutrition brands in Europe.
The brief was to create consistent social content while also helping to launch a new product called PreWorkout Advanced. As well as an internal video so Optimum Nutrition could show some key information to their employees about their success.
The approach
Optimum Nutrition have a very clean style which has a lifestyle focus. As a result, simple text integrated with footage or stills with people performing exercises. To reach a wider audience, more footage involving people who are not career athletes was used. With a wide variation of activities being used, ranging from cross fit to rock climbing.
Snappy editing and pumped up music helped to make the video content created be something that is easy to watch and understand.
Optimum Nutrition have a very clean style which has a lifestyle focus. As a result, simple text integrated with footage or stills with people performing exercises. To reach a wider audience, more footage involving people who are not career athletes was used. With a wide variation of activities being used, ranging from cross fit to rock climbing.
Snappy editing and pumped up music helped to make the video content created be something that is easy to watch and understand.
The outcome
Ultimately, the suite of content created was successful with many of the posts and content being used across multiple European markets without that being the initial goal.
The outcome
Ultimately, the suite of content created was successful with many of the posts and content being used across multiple European markets without that being the initial goal.
The outcome
